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KFC

Driving reappraisal of the KFC brand was a big focus for the press office in 2016. Creating light-hearted content that taps into culturally relevant moments and allows the brand to show an irreverent tone of voice and personality was an important way of doing this. 

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The idea was simple; to create a Date Night table at KFC this Valentine’s Day, trialing in one restaurant.

Working closely with the Fishergate restaurant,  I brought this Valentines dinner to life, creating a joyful juxtaposition between KFC and fine dining. The dinner was complete with a table cloth, candelabra, silver cloche and soft drink sommelier.

This idea accounted for the highest spike in online traffic for KFC in 2016.

  • Acquiring 63 pieces of coverage
  • Reaching more than 66,238,415 people (DUU)
  • Achieving a Return on Investment (ROI) of 11.5:1
  • Fishergate restaurant sales increased 50% year-on-year

In addition to this coverage we received plenty of attention on social media earning publicity on Unilad, Yahoo and Metro's social pages to name a few.